For the launch of Selfridges' six-week Beauty Project campaign, Calm & Collected
teamed up with Jo Malone London to design this limited edition artist-collaboration.
Carefully selecting colours and compositions then screen-printing directly onto their iconic
bags and boxes, creating a vibrant range of bespoke packaging inspired by five of Jo
Malone London's signature fragrances, English Pear & Freesia, Pomegranate Noir, Lime
Basil & Mandarin, Earl Grey & Cucumber and Peony & Blush Suede.
Throughout the Beauty Project, C&C set-up artist residency in the various Jo Malone London
boutiques in Selfridges throughout the country, screen-printing live, adding personalised
touches to customers boxes, complete with a signed and stamped certificate of authenticity.
The Beauty Project was designed and printed in collaboration with Calm & Collected.